{"id":5490,"date":"2014-11-11T19:28:52","date_gmt":"2014-11-12T00:28:52","guid":{"rendered":"http:\/\/blogs.elca.org\/faithlens\/?p=5490"},"modified":"2015-09-29T19:30:43","modified_gmt":"2015-09-30T00:30:43","slug":"november16-2014-marketing-and-stuff","status":"publish","type":"post","link":"https:\/\/blogs.elca.org\/faithlens\/november16-2014-marketing-and-stuff\/","title":{"rendered":"November16, 2014–Marketing and Stuff"},"content":{"rendered":"
Brian Hiortdahl, Overland Park, KS<\/div>\n
<\/div>\n
\n

Warm-up Question<\/strong><\/p>\n

What responsibility scares you?<\/p>\n

Marketing and Stuff
\n<\/strong><\/p>\n

Rikk Wilde became an instant internet sensation for the awkwardness of his presentation of a Chevy truck to the 2014 World Series Most Valuable Player, Madison Bumgarner.\u00a0 He noted the prize vehicle\u2019s \u201ctechnology and stuff,\u201d a phrase that Chevrolet has since embraced as part of a new marketing campaign:<\/p>\n

\"shutterstock_11902987edit\"<\/p>\n

http:\/\/www.businessinsider.in\/Chevy-Had-The-Perfect-Response-To-The-Awkward-World-Series-Trophy-Presentation\/articleshow\/44996438.cms<\/a><\/p>\n

A member of the congregation I now serve, who knows Mr. Wilde and his boss, told me that the marketing value of this presentation has been tracked at roughly ten times what was expected for this moment in the national spotlight.\u00a0 A gaffe became a goldmine.<\/p>\n

 <\/p>\n

Discussion Questions<\/strong><\/p>\n