Before the AMLA president spoke, we were welcomed to St. Louis by a State Senator who presented a citation to the AMLA for the work done in Media Literacy. He then read a decree from the Governor of Missouri Matt Blunt where June 24-30 was declared "Media Literacy Week."

Lynda Bergsma, president of the AMLA, spoke an introduction to the week and stressed the importance of being familiar with the Core Principles (pdf).

She made us aware of how the youth is very involved with technology from the young with their Webkins to two teens who used social networking to raise over $300,000 for Darfur with their online program called, "Dollars for Darfur."